Gem Fitzrovia Hotel London Room photoGem Fitzrovia Hotel London Exterior photoGem Fitzrovia Hotel London Exterior photo

Gem Fitzrovia Hotel – A Favorite for Families in London

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From$93 /night
Check-in
04Aug
Check-out
05Aug
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

20-28 Bolsover St, London, W1W 5NB
-
Near Theatreland
Great
8.4
8.7
/10
3.9
/5

4-star Georgian hotel near London's West End, next to Regent's Park

Amenities & Concierge

The Gem Fitzrovia Hotel is housed in a stylish Georgian building with a diverse collection of venues for large and small events. The hotel offers personalized concierge service for airport and local arrangements. Safety features include smoke detectors, security systems, and 24-hour security with CCTV in common areas.

Rooms & Accommodations

All guest rooms feature air conditioning, luxurious marble en-suite bathrooms, and 24-hour room service. Each room is equipped with a digital LCD TV and tea and coffee-making facilities. The hotel has family rooms available and provides key card access for security.

Dining

The in-house XX-XXVIII Restaurant serves international cuisine with a high standard of food presentation and service. The Omega Lounge Bar offers afternoon tea and cocktails in a beautifully panelled setting. Guests can also order from a special diet menu, including gluten-free options, and enjoy breakfast in the room.

Location

The hotel is a short walk from Oxford Circus and Great Portland Street stations, with Regent's Park reachable in about 10 minutes. Major attractions like ZSL London Zoo and Madame Tussauds Waxworks Museum are nearby. The property is within walking distance of designer boutiques and provides easy access to transport hubs for city exploration.

Business & Events

The hotel has flexible meeting rooms with AV support and WiFi, catering to business travelers seeking conference facilities. A business centre and fax/photocopying services are available on site. The hotel also offers dry cleaning, laundry, and trouser press services for extended stays.

Highlights

Building: Stylish Georgian building

Concierge: Personalized service for airport transfers

Dining: Gluten-free menus at XX-XXVIII Restaurant

Location: 10 min walk to Regent's Park

Business: AV-supported meeting rooms

Safety: Smoke detectors and security alarm

“The hotel's location in the West End places guests within an easy walk of Oxford Street and the British Museum, a genuine advantage in central London. While the decor is not cutting-edge, rooms are quiet and well-equipped with effective air conditioning, a welcome feature during warmer months. I find the Georgian building and tailored service make it a solid choice, particularly for business or leisure trips focused on exploring the city.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels

Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
  • Executive Room
    2 persons
    18 sq. feet
    1 King-size bed
    Air conditioning
    Heating
  • Standard Single Room
    2 persons
    15 sq. feet
    1 Single bed
    Air conditioning
    Heating
  • Comfort Triple Room
    2 persons
    18 sq. feet
    2 Single beds
    Air conditioning
    Heating
Show all rooms

Availability and pricing for your selected dates

Book your family’s getaway in a snap with up-to-date availability and pricing!
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Check-in/ Check-out

Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Great
8.3/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • No pets allowed
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Spa & Leisure

  • Leisure/ TV room

Room features

  • Air conditioning
  • Heating
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Dining Onsite

At the Gem Fitzrovia Hotel, the onsite dining experience is a delightful blend of British charm and international flair. Guests can indulge in exquisite dishes at the romantic XX-XXVIII Restaurant, while Omega Bar offers a cozy space for refreshing drinks and light bites.
  • X-XXVIII Restaurant

    British and International
    Ambiance
    A spectacular and romantic setting that radiates comfort and elegance.
    Key Offerings
    Signature dishes reflect the finest international standards, with a focus on vegetarian options.
    Reservation
    Reservations are recommended.
    Hours vary.
  • Omega Bar

    Light refreshments and drinks
    Ambiance
    A cozy bar atmosphere perfect for relaxation and casual socializing.
    Key Offerings
    Light bites and an array of refreshing drinks are available.
    Reservation
    Reservations are not needed.
    Hours vary.

Gem Fitzrovia Hotel Location

20-28 Bolsover St, London, W1W 5NB
Explore London
Explore Fitzrovia
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
The British Museum
The British Museum
20 minutes' walk
An iconic museum featuring global history and culture, known for its vast collection and free admission.
Madame Tussauds London
Madame Tussauds London
40 minutes' walk
Famous wax museum showcasing lifelike figures of celebrities and historical icons. A fun visit for all ages.
Regent's Park
25 minutes' walk
Beautifully landscaped gardens and serene paths make this park ideal for relaxation or picnics amidst nature.
Trafalgar Square
Trafalgar Square
25 minutes' walk
A bustling public square featuring Nelson's Column and the National Gallery, often a hub for events and gatherings.
Yoga Classes at nearby studios
10 minutes' walk
Sunrise or evening sessions to rejuvenate your body and mind, with several studios offering classes throughout the week.
Biking along Regent's Canal
15 minutes' ride
An exciting cycling route along the scenic canal. Bikes are available for rent nearby for a thrilling outdoor adventure.
Demartino London
2 minutes' walk
An Italian eatery serving fresh pasta and delightful entrees in a cozy atmosphere, perfect for a casual meal.
Iberica Marylebone
3 minutes' walk
Authentic Spanish cuisine with a vibrant tapas bar and stylish décor, specializing in traditional dishes and wines.
The Comedy Store
25 minutes' walk
Home to live comedy shows featuring top acts and open mic nights, suitable for a fun evening out with friends.
The Piano Works
15 minutes' walk
A lively piano bar where guests request songs for talented musicians, creating an engaging and interactive nightlife experience.
Tips on navigating the city
  • City Centre
    London 23 min  ·  1.2 mi
  • Airports
    London City (LCY) 25 min  ·  10.3 mi
    London Heathrow (LHR) 42 min  ·  17.4 mi
  • Train
    Euston railway Station 12 min  ·  3300 ft
  • Bus
    Bus stop 11 min  ·  3000 ft
Get access to exclusive early booking discounts for your family’s upcoming getaway
Book now and enjoy exclusive rates on your family vacation!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 11 am
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP19.50 per person per day.
Children & extra beds
Maximum capacity of extra beds in a room is 1. 
Pets
Pets are not allowed.
Year renovated:
2006
Number of floors:
4
Number of rooms:
86
Former name
Grange Fitzrovia

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
Gem Fitzrovia Hotel enjoys a fantastic location near the Underground and within walking distance of Oxford Street. Guests consistently praise the spacious and clean rooms, some featuring modern bathrooms with double sinks. Many appreciate the breakfast, describing it as rich and diverse, though some have found the continental option not worth the extra cost. The hotel also offers luggage storage and USB sockets for added convenience.
Show moreShow less
Review score
Based on 1530 verified reviews
8.5 /10
Great
90 %
Recommend
Location
9.3/10
Free WiFi
8.8/10
Breakfast
7.6/10
Paid Wi-Fi
7.9/10
Pros
Excellent service
Comfortable room
Good breakfast
Convenient location
Kind staff
Cons
Expensive bar
Guest reviews
based on 1530 reviews
8.5/10
based on 1195 reviews
3.5/5
based on 2976 reviews
8.4/10
Christian from Germany
Family with children
superior double room
4 nights in November 2025
|
Reviewed: December 20, 2025
6/10

Underwhelming stay. Expected more

empty minibar inadequate towels
I was really annoyed with the room i got. the bathroom lacked basic amenities. I had to ask for slippers. also, the minibar was empty and switched off, not very useful. the towels in the bathroom were sometimes small and not up to what i expect, from a hotel. i really don't like this type of issue.
0 Helpful
Mia from Sweden
Couple
superior double room
3 nights in November 2025
|
Reviewed: December 03, 2025
9/10

excellent location and quiet nights

quiet area easy walk huge bathroom
i appreciated the hotel's quiet setting (i slept soundly!). its location was excellent. regents park was within easy walking distance. the bathroom felt huge.
0 Helpful
anne from united kingdom
Single
superior double room
3 nights in November 2025
|
Reviewed: December 02, 2025
9.0/10

lovely boutique stay!

friendly staff bright room convenient location
I really liked the friendly staff and bright, clean room. it had great lighting! i had two delicious dinners, one in the bar and the other in the restaurant. the location was also very convenient. It was easy to explore the neighborhood and get to tube stations.
The room was a little noisy at night. I think it was the window frames rattling. i ordered fried and poached eggs for breakfast, but they never arrived. a guest who walked in later and ordered fried eggs got them right away!
Service
9/10
The reception staff were helpful and very polite. They quickly addressed my inquiries. i especially appreciated their assistance with directions to nearby attractions. the general service provided was attentive (i felt welcomed).
Dining
9/10
The breakfast included various options, such as english breakfast items. coffee and tea. i had dinner in the bar. The food came quickly and was fresh. the dining area was lovely and clean.
Facilities
8/10
The hotel features traditional decor and furnishings. my room had sufficient tv channels. The tv worked well. the bathroom was super clean. It had all the essential amenities.
Location
10/10
the hotel's location allowed for straightforward access to several tube stations and popular areas. it made exploring oxford and regent streets quite simple. i enjoyed how close it was to regent's park.
0 Helpful
|
Show more
Amelia from United Kingdom
Single
Superior Double Room
3 nights in November 2025
|
Reviewed: November 30, 2025
9.0/10

Lovely Stay Near Harley Street

friendly staff powerful shower comfy bed
The upgraded room was lovely after i booked for three nights near Harley Street. Staff was friendly, even placing a fan because the air conditioning is for summer. The bathroom was lovely, shower powerful, and bed very comfy. I did notice the sound proofing wasn't the best, with a crying baby waking me up early one morning.
The hairdryer was quite basic, although it worked better than I expected.
Facilities
9/10
The hotel bar stayed well-stocked, with beverages throughout my stay. I noticed the availability of ice and glassware was consistently maintained. This ensured a convenient experience when I wanted to relax.
Dining
8/10
The breakfast area includes a self-serve buffet. It features both hot and cold options, alongside a selection of juices. I also saw fresh fruit and pastries, a welcome sight each morning.
Service
10/10
Staff resolved quickly a money off voucher at the bar. I saw them being apologetic about the initial confusion.
Location
9/10
The hotel features a quiet road. Many pubs, restaurants, and shops are nearby. I saw underground stations within a short walk from the premises.
0 Helpful
|
Show more
Rosie from United Kingdom
Single
Executive Room
3 nights in August 2025
|
Reviewed: November 04, 2025
9.4/10

wonderful stay!

helpful staff ample space great amenities
the staff was wonderful and very helpful. the room was clean and had ample space for my needs. all the offered amenities were great and comfortable!
i noticed that the minibar was empty upon arrival, a small inconvenience.
Service
10/10
The staff provided excellent service. They were helpful. i found christo to be a true gentleman and he gave superb assistance. this level of service definitely enhanced my stay a lot.
Location
9/10
the location suited my needs perfectly, close to bus routes and the great portland street tube station. i found it easy to get around from here! oxford street and the west end were also easily accessible.
Dining
9/10
the continental breakfast had enough options for me, offering plenty of choices. i definitely felt that the breakfast was nicely laid out, and it was very appreciated.
Facilities
9/10
the building is very well-kept with original features kept. the lifts were super clean! the temperature of the room was just right.
Rooms
10/10
the room was very plush, the perfect size for me as a solo traveller. the bed and pillows were very comfortable! the bathroom sparkled and was cleaned daily.
0 Helpful
|
Show more
aiden from united kingdom
Single
superior double room
3 nights in June 2025
|
Reviewed: September 15, 2025
9/10
great food helpful staff luggage storage
The staff stored my luggage. I needed to run some errands the next day. breakfast included a continental version with great food. the staff was very helpful.
the wi-fi was slow
0 Helpful
FAQs
About Gem Fitzrovia Hotel
What is the check-in and check-out policy at Gem Fitzrovia Hotel?
Check-in is from 15:00 and check-out is by 11:00.
What nearby attractions can I visit from Gem Fitzrovia Hotel?
Nearby attractions include ZSL London Zoo (3 km), Madame Tussauds Waxworks Museum (2 km), and Regent's Park (1 km).
How far is Gem Fitzrovia Hotel from Paddington train station?
The hotel is approximately 3 km from Paddington train station.
What dining options are available at Gem Fitzrovia Hotel?
The hotel features the XX-XXVIII Restaurant offering British cuisine and Omega Lounge Bar serving afternoon tea and cocktails.
Is breakfast included at Gem Fitzrovia Hotel?
Breakfast is available for an additional charge of 24 GBP, and it consists of an English breakfast.
What facilities are available for business guests at Gem Fitzrovia Hotel?
The hotel provides flexible meeting rooms with AV support and Wi-Fi connectivity, as well as business center services.
What are the main amenities in the rooms at Gem Fitzrovia Hotel?
Rooms are equipped with air conditioning, free Wi-Fi, a flat-screen TV, tea and coffee-making facilities, and 24-hour room service.
Are there any fitness facilities available at Gem Fitzrovia Hotel?
Guests can work out in the fitness center during their stay.
How can I arrange airport transportation from Gem Fitzrovia Hotel?
Taxis for transportation to and from Heathrow, Stansted, Gatwick, and London City airports can be arranged through the concierge.
What accessible features does Gem Fitzrovia Hotel provide?
The hotel features a lift and other accessible amenities for guests with mobility challenges.
How far is Gem Fitzrovia Hotel from Oxford Circus?
The hotel is approximately 1 km from Oxford Circus.
What safety features does Gem Fitzrovia Hotel have?
The hotel has safety features including smoke detectors, a security system, and a first aid kit.
What types of guest services are offered at Gem Fitzrovia Hotel?
Services include luggage storage, laundry, and express check-in and check-out.

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